Explore Big Sur

Big Sur is a beautiful destination located along California’s central coast. It is known for its rocky cliffs, lush mountains, coastal redwood forests, art and hidden beaches that combine to create an unmatched beauty. The area is also home to several state parks, which offer breathtaking views of the Pacific Ocean and the surrounding rugged landscape.

Our Big Sur Favorites

  • A label for True Love Coffee Co.'s Big Sur Blend, placed among green and brown pine branches. The label is decorated with small hearts, flowers, and birds, and describes the blend as inspired by California's coastline.

    True Love Coffee - Big Sur Blend

    For those who have visited Big Sur, each sip of this coffee will evoke memories of winding down Highway 1, spontaneous roadside stops for ocean views, or hikes through towering redwoods. The best Big Sur coffee around! Grab some before it's gone.

  • Two jars of Big Sur wildflower honey on a wooden surface with greenery and white flowers in the background.

    Big Sur Honey

    Pristine honey gathered from Big Sur wildflowers, brought to you by a small family apiary, ​whose bees are tended with respect. We now have about 100 hives. Always pure, raw and unfiltered. The best Big Sur wildflower honey!

  • Two people DJing with a Pioneer DJ controller and headphones on a table.

    DJ AV Green

    If you're planning a wedding, an outdoor event or a private party, we’ve got your DJ, lighting, photobooth, music and audio visual needs covered! Their goal is to have you feel taken care of and stress free so you can enjoy your event completely!

  • Hand holding a pink soft serve ice cream cone with sprinkles, in front of a pink and white striped sign for a dessert shop featuring a cartoon ice cream character.

    Nico's Ice Cream

    Just north of Big Sur in Monterey you have to try Nico’s Ice Cream. Invite Nico’s Ice Cream for your next Big Sur event! Blended fresh Willamette Valley fruit with Oregon-made vanilla ice cream for a smooth New Zealand style treat!

  • Two people on mountain bikes overlooking a scenic landscape with rolling green hills and a sunset sky.

    Big Sur Adventures

    Guided E-Bike tours and bike rentals across Big Sur and the Monterey Peninsula. TripAdvisor’s #1 outdoor activity. They even have a 2.5 hour tour of Big Sur’s Old Coast Road on E-Bikes! Book now and take in all the panaramic ocean views!

Black and white coloring page of a landscape with mountains, trees, a boat on water, and a night sky featuring stars and a yin-yang sun and moon design, with the words "Big Sur Pledge" at the bottom.

I pledge to:

Share our coastal roads in a safe manner.

Be mindful of the impact of my actions.

Protect and respect Big Sur’s natural resources, public and private property, residents, employees, and visitors.

Leave no trace; and not damage or take what is not mine.

Camp only where allowed.

Be vigilant and fire safe.

Be a steward of this precious resource for the enjoyment of all.

Honor the spirit of Big Sur as it honors me.

Put the pledge into action.

Explore more of California’s untamed coast. From the best beaches to where to get married, we have it all! See below to find all of Big Sur’s secrets.

Gateway to Big Sur

Gateway to Big Sur

The Gateway to Big Sur highlights the scenic stretch of California’s central coast from Monterey down to Carmel. That serves as an unforgettable precursor to the dramatic beauty of Big Sur. This region, celebrated as a destination in its own right, offers a rich mix of incredible dining, outdoor adventures, and cozy lodging. All set against the backdrop of Highway 1’s breathtaking vistas. As the official entry point into the famed Big Sur coast, it provides the perfect launchpad, combining culinary experiences, nature activities and comfortable places to stay that set the mood for the journey ahead.

  • "Big Sur is the California that men dreamed of years ago… It is a place of lonely beauty and infinite attraction."

    Henry Miller

  • "I was suddenly excited by the realization that I was in California. I fell to kneeling in sand. I whipped my heart and head around to take it all in, in one ecstatic glance."

    Jack Kerouac

  • "The coast hills at dusk are the color of dried blood; the crest of them is dry grass tinged with red, and beyond them the sky has the color of a cut wrist."

    Robinson Jeffers

  • "In Big Sur we are surrounded by the constant and immediate beauty of nature. It is a world of cliffs and ocean, redwoods and fog, a beauty that drifts into your soul like the fog itself."

    Richard Brautigan